As a home health agency owner, you have a lot to deal with on a daily basis. It’s easy to believe that everything will fall into place as you go, simply because you have the passion and drive that got you this far in the first place. Having faith in your business and your abilities isn’t enough, though. You must develop a clear plan for growth and a strategy to help you reach those goals.
To do this, you must start with four questions, and be honest as you answer them.
Where Are You Now?
When was the last time you completed a market assessment to see where your business is positioned? If you don’t know where you’re starting, then you don’t know how far you must go to reach your goals. It’s time to investigate the current market, your existing relationships within that market, and your ability to scale your business.
The data you’ve already collected is a great place to start, but you’ll need to conduct research into your competitors to see how your business stacks up, too. How far behind or ahead are you?
What Solutions Do You Provide?
As a business, your priority is solving your customers’ pain points. Of course, as a community healthcare provider, you address pain points all the time. But how could you improve upon this? How could you differentiate your business from your competitors? Your data can tell you a lot about:
- Your client pipeline
- Hospital readmissions
- Client satisfaction
- Caregiver satisfaction
The solutions that you provide to your potential referrals is what could set you apart from other similar agencies, and your data can clearly show that your agency provides what you say it will. This helps referring entities better make decisions and helps you determine where improvement is needed so you don’t miss out on future opportunities.
By offering attractive solutions—such as weekly calls to assess volume, plans to make patient intake faster and easier, or the decision to serve specific patients—you make it easier for your clients and referring entities to choose your business.
Is Your Sales Force Empowered?
With a solid and thorough marketing executive at the helm, your sales force will soon be empowered to make real and lasting connections with potential clients. The right marketing will attract leads that will make the job easier than ever for your sales force.
That empowerment can’t stop at a solid sales and marketing relationship, though. You must provide the tools your sales department needs to succeed. Technology keeps improving, making CRMs and other tools more powerful than ever, but you can’t benefit from them if you don’t make them available to your sales teams.
Finally, create a compensation plan that really incentivizes your sales professionals. If you show that you care about their livelihood, they’ll return the favor.
What Can You Outsource?
The growth period for any business can be overwhelming. With so much on your plate and a bottom line to consider, you may want to explore options for outsourcing some of the day-to-day functions so that you can turn your attention to the things that matter most: building your company.
With outsourcing options like management training, billing and accounting, quality assurance, reporting, and more, you have the opportunity to work with skilled professionals who can complete the job in a fraction of the time you’d need to train new staff members.
Whatever your needs to grow your home health agency, we’re here for you. We offer support across many departments so that you can keep your focus where it should be: on growing your business. Reach out to see how we can help you reach, or even exceed, your growth goals.
